Too dear - or too cheap?
May 24, 2023 6:40 PM

Imagine you've just launched your amazing product or service, and you're excited to see the sales rolling in. But then you notice something – the sales aren't as high as you'd hoped. Or perhaps your sales of existing products or services are in decline. It can be tempting at this point simply to reduce the price or offer promotional discounts, but could you be making matters worse?

Pricing is a key cornerstone of your business, so you need to get it right, and relying on hearsay – or guessing - just won’t do. You need to make informed decisions, understand your market, and ultimately, maximize your profits. When it comes to pricing, research can be the difference between a...

Importance of questionnaire design - assisted dying and euthansia
January 17, 2023 10:56 AM

I have just taken part in a survey about assisted dying being conducted by HM Government. Sad to report that on such an important topic, they have prepared one of the most amateurish questionnaires I have seen in a long time. The questions are confusing and misleading. There is no attempt to learn information (such as age or state of health) about the respondents, which I would have thought reasonably important in such a study. It shows the importance of preparing questionnaires...